Thursday, January 31, 2013

'Smurfette' Collection to Preview at New York Fashion Week

By Liza Foreman

Collaborations between fashion designers and filmmakers are on the increase. Witness the recent Banana Republic “Anna Karenina” collection, or the design of costumes for “The Great Gatsby” which was aided by Miuccia Prada.

Now Sony and Snoopy are taking the development to a new level, with a New York Fashion Week show presenting a collection in honor of the release of “The Smurfs 2” movie which is due out in July.

Junk Food Art House is teaming up with Sony Pictures Animation in collaboration with Lois Sakany and Samia Grand-Pierre of, to unveil the new collection inspired by the animated character, Smurfette. The show will reflect Smurfette’s “spunk and undeniable cute factor with hints of Parisian accents from the movie,” as per the press release.

The collection mixes a "high-end aesthetic with street-wear elements to create looks that capture the spirit of the film and characters, though a non-literal translation."

Can’t wait.

The aesthetic theme of the collection is so-called “Gamine Chic,” contrasting the modern look of classic tailored silhouettes with signature soft knit tops, which are the heart of the Junk Food brand.

The theme will combines the Smurfs’ color palette with inspirations from the movie’s Paris storyline. In keeping with the contemporary fairytale aesthetic of the Smurfs’ world, tops are cut in a variety of soft shapes that portray Smurfette’s rough and tumble yet girlish nature. Styling silhouettes include mod dresses, sharp trousers, flip skirts, and three-quarter length cropped jackets.

Customized tees in the show will be heightened with art that speaks to the trippy, timeless appeal of the Smurfs, including versions of the Smurfs’ “La La La” theme song, all-over print headshots of Smurfette and key images from the classic show, all of which are in step with current fashion themes paying tribute to brightly colored animated characters with icon status.

This will be the fifth collaboration for Junk Food Art House (following Anthony Lister, Aaron Rose, MARIPOL, and Keith Haring) and marks its second appearance at Fashion Week, following its debut last February with “Money Can’t Buy Happiness” themed show curated by Aaron Rose, transforming the runway into a live Monopoly game.

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